Apa itu VALUE PROPOSITION CANVAS? Yuks Belajar Bareng lagi
Value Proposition vs Personas
What is a value proposition?
A value proposition is a clear articulation of a promise to solve a problem, meet customer's needs, and provide a benefit. It is a digestible way for a customer to understand why they should choose you.
Personas describe in detail who your key customers are and why they feel the ways they do. Personas are the starting point for a successful customer journey map. A customer journey explains what happens along the way, to whom, and how it happens — which is why you need to know who is embarking on the journey.
Singkatnye yeee:
Value Proposition: Apa yg ditawarkan oleh Brand Anda untuk kebahagiaan Customer Anda secara fungsional & emotional.
Persona: Siapa Calon Pembeli Brand dengan segabrek masalah, kebutuhan, keinginan yang nantinya Brand Anda akan penuhi.
Itu 2 hal yang penting dari Proses Branding-Funnel-Flywheel yaitu dari Internal adalah Value Proposition Brand Anda dan dari External adalah PERSONA alias Calon Customer dari brand Anda.
Yuks belajar bareng lagiii...
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